So you are super set to launch your new website and are ready to piece together all the necessary ingredients: a domain name, hosting, wordpress installation and what not. You want to zoom ahead at full speed but might find yourself stuck at the very first step, that is, choosing a domain name.
Oh, but what is a domain name? A domain name is simply the web address to your website. For example: amazon.com, Netflix.com etc. are the domain names for these websites.
With the world wide web exploding with a gazillion websites, chances are that the domain of your dreams is not available anymore. There are extensions other than .com which have been around for a long time such as .net and .org. And to keep up with the growing demand, new extensions cropping up everyday: .biz, .mobi, .club etc. And yes, in all likelihood you should be able to find at least one extension where your domain is still available.
So what do you do? Do you settle for a .net or a .org extension? Many seem to go that route, but the truth is that those extensions have specific uses. For example, .org extension is meant for non-profit organizations and .net for a network. Or how about a .biz? That should work for most small businesses, right?
Personally, I wouldn’t do that. I am still totally biased towards “.com”. And the reasons are simple: recall value. Since the web has become synonymous with .com websites, if yours is a .com domain then it will go down well with your visitors.
That’s not to say that if your domain has an extension other than .com, you’re doomed! Nope. I have seen many .net, .biz, .me websites that are thriving. But it’s happened more than once that I typed out their domain name with a .com – as a matter of habit, only to be taken elsewhere.Of course, you can bookmark websites and that does away with the need to manually type out the domain name, but many visitors will visit a website that old-fashioned route: by typing out the name in the web address field.
But the good news is that you can get really creative with the domain name; it doesn’t necessarily have to make much grammatical sense! If you’re shopping around on Namecheap and you find that the name you wanted is taken, the website will offer you a bunch of suggestions (which are essentially synonyms of your original choice). But you can take it a step further. For example, say you’re website is to do with real estate, think of things that are representative of your business. So you might come up with: bricks, walls, house, home etc. Now add this representation to a noun/verb/adverb or whatever. So for example, redbricks.com, bricksintohomes etc.
See what resonates with you, go with your instinct! Just make sure that whatever you choose is short, memorable, easily read & understood, available as a username on social platforms and finally stay away from including established brands in the name.
Hope that’s not too tall an order!